This statement summarises Crocs’ ideology, with authentic and creative collaboration helping to generate loyalty and brand favour. My second collab with is dropping around the ? tomorrow and it comes with socks #JBxCrocs /81XWV05KWv ![]() Commenting on the collaboration, Bieber said that Crocs are “comfortable, they’re fashionable, and most importantly it’s fun to bring your own style to how you wear them.” In 2020 and again in March of 2021, Crocs also released limited edition styles in partnership with Justin Bieber and his own fashion label, Drew House. One of the main reasons for this is Crocs’ strategic (and surprising) series of collaborations, which range from the rapper Post Malone to luxury brand, Balenciaga. Crocs, with its eye-catching and pop-culture inspired designs, has gained fresh, cult-like status among young consumers in particular. And instead of re-working its design to fit trends or find a new audience, Crocs’ recent success stems from its decision to accept its divisive nature, and instead focus on existing love for the brand.Īt the same time, it just so happens that fashion has become more about streetwear and sportswear in the past 18 months, with the likes of Yeezy and Air Jordans also maintaining cult popularity in the footwear category. So, what has been the key to Crocs’ recent success, and what can we learn from it? Clever collaborationsĬrocs is more about functionality than fashion. Consequently, Crocs has raised its full-year guidance, with revenue now expected to increase between 60% and 65% in comparison to 2020. In its Q2 2021 earnings statement, Crocs announced that it had reached revenues of $640.8 million for the period, which is a 93.3% increase on the same time in 2020. ![]() Seen on the feet of influencers and Oscar-attendees alike – as well as those who simply care more about comfort than style – the footwear brand has recently cemented its success with record earnings. ![]() Love them or hate them, Crocs have undoubtedly enjoyed something of a resurgence in the past few years.
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